How Pathos Communications Scaled Media Impact Using Bytemine

Customer: Pathos Communications

Growth Director: Marc Hivert

Website: https://pathoscommunications.co.uk/

Website 2: https://payonresultspr.com/

Industry: Tech-enabled public relations, strategic communications, and performance PR

The Company: Reinventing PR for the Modern Era

Pathos Communications is a London-based communications and reputation agency focused on helping businesses — especially SMEs — get meaningful exposure in prestigious media outlets. They partner with clients to craft strategic narratives, secure coverage, and build long-term brand trust. (Pathos Communications)

In recent years, Pathos has become one of the fastest-growing technology companies in the UK, ranking #6 in the 2025 Deloitte UK Technology Fast 50 thanks to an innovative, “pay-on-results” approach and significant adoption of proprietary AI tools. (TMX Newsfile)

Rather than traditional PR retainers, Pathos ties results to real coverage — a model that has resonated strongly with small and medium-sized enterprises.

The Challenge: Turning Leads Into Conversations at Scale

As Pathos scaled rapidly, reliable contact reachability became a strategic bottleneck for growth:

• Deeper engagement with prospects and partners required accurate, verified contact information — email and mobile — at a massive scale

• Traditional databases and manual research weren’t fast or reliable enough for Pathos’ high-velocity outreach

• Teams needed contact data that was fresh, clean, and truly deliverable, not stale or unverified

• Marketing and business development efforts hinged on ability to personally connect with decision-makers

Marc Hivert, Growth Director, knew that behind every media placement and brand story was a real person. The question was: how do you reach them reliably, at scale?

Why Pathos Chose Bytemine

To support its global growth ambitions and client acquisition strategy, Pathos integrated Bytemine as the company’s core source of verified contact data.

The reasons were straightforward:

1. Massive Mobile & Email Coverage Across Business Owners

Pathos’ outreach required contact points for professionals — especially business owners, founders, and executives — whose verified mobile numbers and emails are often missing in standard lists. Bytemine provided extensive coverage that outperformed legacy sources.

2. Data That Powers Human-Led Engagement

Pathos isn’t a tool-only firm — their team builds relationships. With higher-quality contact data from Bytemine, team members were able to personalize outreach, initiate one-on-one conversations, and foster trust early in the engagement process.

3. Scalable Access for Large Volumes

Over the past few years, Pathos purchased and enriched millions of contacts through the Bytemine API backend — all without manually stitching together different datasets or paying for unused records. This was crucial for keeping costs predictable as volume grew.

How Pathos Uses Bytemine Data Across Workflows

Instead of relying on static lists or fragmented sources, Pathos integrated Bytemine directly into its business development and outreach workflows:

Precision Outreach

Every lead added to Pathos’ CRM is enriched with:

• work email

• mobile phone number

• title and seniority

• company details

This gives team members the confidence to reach prospects through multiple channels with up-to-date information.

Scalable Relationship Building

Rather than generic media blasts, Pathos built targeted outreach campaigns that feel personal and relevant — because they were backed by verified contact data.

Marc Hivert emphasizes that this approach aligns with Pathos’ philosophy: you don’t just want attention — you want the right attention from the right people.

Data-Driven Prospect Expansion

With millions of enriched contacts available, Pathos is better positioned to:

• segment prospects by industry and company size

• identify new partnership opportunities

• offer performance-based campaigns that scale with measurable ROI

Results: Growth Fueled by Real Reachability

Thanks in part to Bytemine’s contact enrichment backbone, Pathos has seen amplified impact across several key areas:

Faster Outreach Impact

Instead of guessing or manually sourcing contacts, Pathos’ teams can start campaigns immediately with verified phone and email data — resulting in more live conversations and better conversion outcomes.

Higher Outreach Response Rates

With accurate contact details, Pathos reported significantly better engagement across:

• cold outreach sequences

• partnership outreach

• media outreach and influencer relationships

Scalable Growth Without Data Overhead

Rather than juggling multiple point solutions, Pathos built its outreach strategy on a single trusted contact data source, enabling rapid expansion into new markets and verticals.

What the Growth Director Says

“Bytemine became our foundation for scaling contact reachability. We needed millions of verified mobile numbers and emails — not guesses or placeholders. By integrating their data into our workflows, we were able to power meaningful, personalized outreach that matches our brand promise.”— Marc Hivert, Growth Director, Pathos Communications

Why This Matters

Pathos Communications serves thousands of clients worldwide — all of whom rely on influence, visibility, and connection. But influence begins with contact, and contact begins with data you can trust.

Bytemine provided:

• reliable verified contacts at scale

• seamless infrastructure integration

• better outcomes for outreach and engagement

Together, Pathos and Bytemine helped transform PR and communications into a data-driven, conversation-first discipline.

Conclusion

For a company that’s disrupting traditional PR models and scaling faster than most UK tech firms, having reliable contact data isn’t optional — it’s foundational.

Bytemine didn’t just supply contacts. It built the data infrastructure that empowered Pathos to engage people effectively, expand globally, and grow faster than the competition.

If your team depends on real reachability, proven engagement, and scalable growth, this story highlights the strategic value of pairing modern contact data infrastructure with world-class execution.